Design it yourself snowboard contest




Deadline for submissions is January 22, 2021. You must post on your Instagram Feed by January 22nd at 11:59pm PST.





See Official Legal Rules


  1. Contest Timing: The “Design It Yourself” Contest (the “Contest”) begins at 9:00 A.M. Pacific Standard Time (“PST”) on January 12, 2021 and ends at 11:59 P.M. PST on February 12, 2021 (the “Contest Period”). The time shall be determined by Sponsor’s timekeeping systems, and Sponsor may also rely on the time processing functions of third parties. Sponsor shall have the sole discretion in determining the timeliness of any action or inaction related to the Contest. This is a contest where winner(s) will be determined on the basis of skill, not chance.

  2. Eligibility: Participation in the Contest constitutes entrant’s full and unconditional acceptance of these Official Rules. The Contest is open to legal residents of the 50 United States (including the District of Columbia) and Puerto Rico who are eighteen (18) years of age or older as of date of entry. Employees, agents, directors, managers or officers of DC Shoes, Inc. (“Sponsor”) or any of its direct or indirect parent companies, subsidiaries, affiliates, advertising agencies, public relations agencies or prize suppliers, including without limitation vendors providing services in connection with the Contest (all of the foregoing, collectively with Sponsor, the “Contest Entities”), and members of their immediate family (including, without limitation, any spouse, partner, parent, grandparent, sibling, child or grandchild, in each case, whether related by blood, adoption, marriage, civil partnership or cohabitation) of, and those living in the same household as, any such employee, agent, director, manager or officer, are not eligible to participate in the Contest. The Contest is subject to all applicable laws, rules and regulations. Any entrant under the age of majority in the jurisdiction in which such entrant resides must have his or her parent’s or legal guardian’s express permission to participate in the Contest in order to be eligible to participate in the Contest, and such parent or legal guardian must read and consent to the terms and conditions of these Official Rules. Void where prohibited by law. By entering and/or participating, each entrant (or such entrant’s parent/guardian if entrant is under the age of majority in such entrant’s jurisdiction of residence) agrees to be bound by these Official Rules and Sponsor’s Privacy Policy as set forth in these Official Rules. If a dispute cannot be resolved to Sponsor’s satisfaction, the entry will be deemed ineligible.

  3. How to Enter/ Entry Requirements: Individuals who are eligible to participate in the Contest in accordance with these Official Rules may enter the Contest as follows:

    Photo Entry: In order to enter the Contest, each entrant must create and upload to entrant’s Instagram account (requires agreement to Instagram’s terms of use and privacy policy and for entrant’s profile to be public in order for the photo posts to be accessible by Sponsor) an Instagram photo post featuring the entrant’s original artwork and including the hashtag “#dc_snowboarding_diy” and tagging @dc_snowboarding (the “Post”). The Post must be uploaded between 9:00 A.M. PST on January 12, 2021 (“Open Time”) and 11:59 p.m. PST on January 22, 2021 (“Close Time”) and must comply with the Required Representations and Warranties set forth below. Entrants may enter the Contest more than once, but each Post must be unique, submitted separately and include the required hashtag “#dc_snowboarding_diy” and tag @dc_snowboarding Entries will be deemed to have been submitted by the authorized account holder of the Instagram account submitted at the time of entry. "Authorized Account Holder" is defined as the natural person who is assigned to an Instagram account by Instagram. Entrants must have the prior consent of their parent or legal guardian to enter the Contest and provide personal information.

    If you are an individual eligible to participate in the Contest in accordance with these Official Rules but do not have an account with Instagram, go to Instagram and create one for free. Use of Instagram is subject to your compliance with all applicable terms and conditions of Instagram. Any inaccurate or incomplete entry cannot be taken into account and such participation shall be deemed null and void. Sponsor is not responsible for lost, late, misdirected entries or entries not received regardless of cause.

    Failure to complete any step outlined in, or to follow any of, the Official Rules may result in your disqualification.

    REQUIRED REPRESENTATIONS AND WARRANTIES: By participating in the Contest, you represent and warrant that your entry (including, without limitation, any Post or other content associated with your entry – hereafter, collectively “Entry”) complies with the following criteria as applicable (collectively, the “Required Representations and Warranties”):

    1. Your Entry must be your own original work or you must have all the rights necessary to post or re-post the content. Any person who helped produce the Post must grant ownership rights to you by a signed/dated written statement acknowledging the transfer of any ownership rights they may have in the Post to you. Each Entry must not contain any material that would violate or infringe upon the rights of any person or entity, including without limitation copyrights, trademarks or rights of privacy or publicity, or that is defamatory, threatening, indecent, obscene or offensive, or that is unlawful, in violation of or contrary to any applicable laws or regulations, or which requires a license from any third party.

    2. You must have the express written consent of any identifiable persons appearing or referenced in your Entry to their Persona (as defined below) being used in the ways set out in these Official Rules, including Sponsor’s right to use your Entry for any future commercial purpose without restrictions. Upon request, you will obtain written consent of any such persons for Sponsor in the form identified by Sponsor. If any person appearing in any Entry is under the age of majority in their jurisdiction of residence, the written consent and signature of a parent or legal guardian is required.

    3. Except for the marks of Sponsor (addressed below), the Entry must not contain or reference any names, products or services of any company or entity or any third-party trademarks, logos, trade dress or promotion of any brand, product, or service. Sponsor grants you the limited permission to display each of their “DC Shoes” brand marks and products in your Entry solely for purposes of entering the Contest and subject to these Official Rules.

    4. Each Entry must be appropriate for public viewing. Without limiting the foregoing, each Entry must not be lewd, obscene, sexually explicit, pornographic, disparaging, defamatory, libelous, violate any laws or otherwise contain content which Sponsor in its sole and absolute discretion decides is inappropriate or objectionable. Your Entry must also not disparage or cast a negative light on any person, entity, or brand, product, or service.

    Sponsor reserves the right in its sole discretion to not consider any Entry for the Contest if it believes the Entry violates or potentially violates any of the foregoing requirements or otherwise fails to comply with any provision of these Official Rules. You agree to reimburse Sponsor and the Contest Entities in full in respect of any losses, damages, and expenses, including reasonable legal fees (including, where permitted, reasonable attorneys’ fees) that they may sustain from the breach of a representation or warranty made by you or the use of any rights granted by you to Sponsor hereunder.

    By submitting your Entry, you grant to Sponsor and the other Contest Entities a perpetual, irrevocable, non-exclusive, worldwide, royalty-free, sub-licensable, freely assignable license to reproduce your Entry and to otherwise (in whole or in part) use, exploit, copy, modify, adapt, edit, publish and display the Entry (including any photo, video or other content associated with your Entry) in any form, manner, venue, media or technology now known or later developed for any and all purposes, including, without limitation, for purposes of trade, advertising, and promotion as Sponsor and the other Contest Entities and their respective licensees or assignees determine, without further compensation, notification, or permission. Further, by entering, you hereby waive any moral rights you may have in your Entry in favour of the Sponsor and other Contest Entities.

    By submitting your Entry you also grant to Sponsor and the Contest Entities the worldwide, perpetual, irrevocable, fully sub-licensable, and freely transferable right, but not the obligation, to use any and all names, identities, titles, likenesses, distinctive appearances, physical likenesses, images, portraits, pictures, photographs (whether still or moving), screen personas, voices, vocal styles, statements, gestures, mannerisms, personalities, performance characteristics, biographical data, signatures, and any other indicia or imitations of identity or likeness listed, provided, referenced, or otherwise contained in the Entry (all attributes, collectively, per person, a “Persona”) for purposes of advertising and trade, in any format, medium, or technology now known or later developed without further notice, approval, or compensation, unless prohibited by law.

  4. Round 1 Judging: Following the Close Time, the Posts that qualify for entry into the Contest will be judged (“Round 1 Judging”) by one or more judges selected by Sponsor, which may include experienced artists (“Judging Panel”). Sponsor may remove, replace or add additional judges to the Judging Panel in its sole discretion at any time. The Posts will be judged based on creativity and technical aspects of the entrant’s original artwork (the “Criteria”). A total of three (3) entrants from Round 1 Judging will be selected by the Judging Panel to compete in the Finals of the Contest (each, a “Finalist”). The Finalists will be notified by email, phone or direct message on Instagram on or about January 25, 2021 and must respond to Sponsor’s notification by email to acknowledge receipt of Sponsor’s notification within 48 hours. All decisions of Sponsor are final. All selected Finalists are subject to verification of eligibility and compliance with these Official Rules.

  5. Finals Judging: On or around January 25, 2021, Sponsor will send each Finalist a snowboard (as determined by Sponsor in its sole discretion) (each, a “Sponsor Board”) for use as a canvas upon which to create an original artwork for the Finals of the Contest. Each Finalist must submit to Sponsor a photo of their original artwork created on the Sponsor Board (each, a “Finalist Artwork”) on or before February 12, 2021. On or around January 15, 2021, Sponsor will post three separate posts (i.e., one for each Finalist showcasing his or her respective Finalist Artwork) (each, a “Finalist Post”) on Sponsor’s @dc_snowboarding Instagram account (the “Finals”). The Finals shall conclude on or around February 19, 2021. The Finalist whose Finalist Post received the highest number of “likes” will be declared the winner on or around February 19, 2021. Sponsor will ask the public to judge the Finalists based on the Criteria or such other skill-based criteria as otherwise determined by Sponsor in its sole discretion. Limit one (1) Instagram “like” per person and per Instagram account. Use of script, macro or any device to automate “likes”, hiring outsourced “like”-farming services, paying for “likes”, or engaging in any other conduct deemed inappropriate, unfair, disruptive or unsportsmanlike as determined by Sponsor in its sole and absolute discretion, is prohibited, and any entries or “likes” received through such means will be void. Any attempt by any Instagram user that “likes” a Finalist Post or any entrant to submit or solicit more than the stated number of “likes” by using multiple/different Instagram accounts, identities or any other method will void that person’s “likes” and entry (if any), and he/she may be disqualified from further “likes” or other participation in the Contest. Sponsor reserves the right to disqualify anyone not fully complying with the Official Rules or meeting the eligibility and participation criteria in Sponsor's sole and absolute discretion. All decisions of Sponsor are final and binding with respect to all matters related to the Contest.

  6. Winner Notification: The potential winner of the Grand Prize will be notified by email, phone or Instagram direct message from Sponsor on or about February 19, 2021. The potential winner(s) must respond to Sponsor’s notification and provide all requested information within forty-eight (48) hours of the first contact or attempted contact from Sponsor or the potential prize may be forfeited. To claim any prize, Sponsor may require winner(s) and such winner(s)’s parent/guardian to complete, sign, and return an Affidavit of Eligibility/Liability Release/Publicity Release forms and other applicable documents, which may require a social security number and/or other personally identifiable information, and may need to be notarized (collectively, the “Documentation”), before claiming any prize. All required documents must be completed and returned to Sponsor by the date and time communicated by Sponsor. At Sponsor’s sole and absolute discretion, winner(s) may be required to produce a picture or some other form of proper identification to claim any prize. Sponsor reserves the right to substitute any prize with a prize of equal or greater value. If a potential winner cannot be contacted, fails to timely claim the prize, is disqualified, fails to timely execute and return any required forms or other documents, or if the prize notification is returned as undeliverable, Sponsor may select an alternate winner from among the remaining eligible entries based on the Criteria or such alternate method as solely determined by Sponsor. Under no circumstances will more than the advertised number of prizes be awarded.

  7. Prize(s) and Approximate Retail Values (“ARVs”):

    Grand Prize: One (1) winner will receive the Grand Prize of a DC Snow W21 head to toe kit (aggregate ARV of $1,000 USD), which shall consist of (i) Boots (ARV $350 USD), (ii) Pants (ARV $200 USD), (iii) Jacket (ARV $275 USD), (iv) Gloves (ARV $75 USD), (v) Beanie (ARV $25 USD) and (vi) Hoodie (ARV $75 USD).

    Finalist Prizes: Each Finalist will be able to keep the Sponsor Board (ARV $[475.00]) on which their Finalist Artwork was created.

    The total approximate retail value of all prizes awarded under the Contest is $[2,245.00] USD. All prizes are awarded “AS IS” without any warranty of any kind, express or implied. The prizes have no cash value, cannot be extended beyond the valid dates and cannot be exchanged or redeemed for cash. No substitution, exchange or transfer of prizes will be made or is permitted except in Sponsor’s sole and absolute discretion.

  8. Publicity & Marketing: Submission of an Entry in the Contest constitutes permission, but not the obligation, to Sponsor and the Contest Entities and their respective licensees and assigns to use entrant’s name, identity, title, likeness, distinctive appearance, physical likeness, image, portrait, picture, photograph (whether still or moving), screen persona, voice, vocal style, statements, gesture, mannerism, personality, performance characteristic, biographical data, signature, and any other indicia or imitation of identity or likeness for purposes of advertising and trade, in any medium, without further notice, approval, or compensation, unless prohibited by law. Submission of contact information in connection with the Contest (whether or not required), including, without limitation, mailing address, phone number, and email address, constitutes permission for Sponsor and the other Contest Entities to use entrant’s personal information for purposes of administration of the Contest and for other purposes permitted by Sponsor’s Privacy Policy located at, including contacting you regarding new promotional and special offers, sales, and new features available through our websites. You may opt-out of receiving such communications as set forth in Sponsor’s Privacy Policy or as provided within any such marketing materials (e.g., using the “Unsubscribe” feature provided in the footer of Sponsor’s emails). You and your parent/guardian understand that you are providing your information to Sponsor. The information you provide to Sponsor will only be used in accordance with Sponsor’s Privacy Policy. By participating in the Contest, you agree to the terms of Sponsor’s Privacy Policy.

  9. General Terms: Decisions of Sponsor on all matters relating to the Contest are final and binding. All federal, state, provincial, local and other taxes, related to the prizes, are the sole responsibility of the winners. Contest Entities do not warrant that access to the Contest will be uninterrupted. The Contest Entities are not responsible for, including but not limited to, technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in the Contest or by any human error which may occur in the processing of the Entries in the Contest or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with the Contest. Sponsor reserves the right, in its sole discretion, to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Contest; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. ANY ATTEMPT BY ANY PERSON TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST, INCLUDING BUT NOT LIMITED TO ANY FRAUDULENT CLAIMS, MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAW, AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW, INCLUDING CRIMINAL PROSECUTION.

    Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Sponsor reserves the right to cancel or modify the Contest and to disqualify any entrant for any reason, in its sole and absolute discretion, including (but not limited to) if, for any reason, the Contest is not capable of running as planned, including infection by computer virus, bugs, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest. If such cancelation occurs, Sponsor reserves the right to select the winners from among all eligible entries. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

  10. Releases: By entering the Contest, entrant (and entrant’s parent/guardian if you are under the age of majority in entrant’s jurisdiction of residence) agree to release, discharge, indemnify and hold harmless Sponsor, each other Contest Entity, and Instagram, and each of their respective directors, officers, employees, agents and assigns (the “Released Parties”) from any claims, losses, and damages arising out of, or relating to, entrant’s participation in the Contest or any Contest-related activities (including, without limitation, events, travel, etc.) and the acceptance and use, misuse, or possession of any prize awarded hereunder (including, without limitation, any non-compliance by entrant with these Official Rules; acceptance, possession, misuse or use of any prize; any malfunction, error or other problem arising in connection with the collection, processing, or retention of entry information; or any typographical or other error in the printing, offering or announcement of any winner). The foregoing includes, without limitation, any claim for personal injury, property loss or damage, or death arising in any way in connection with the Contest.

  11. Disputes: Except where prohibited, each entrant (and entrant’s parent/guardian if entrant is under the age of majority in such entrant’s jurisdiction of residence) agrees that any and all disputes, claims and causes of action arising out of, or connected with, the Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of California. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrant’s rights and obligations, or the rights and obligations of Sponsor or other Contest Entities in connection with the Contest, shall be governed by, and construed in accordance with, the laws of State of California, without giving effect to any choice of law or conflict of law rules (whether of the State of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than State of California.

  12. Winner List: To obtain the winners’ names visit or send a self-addressed, stamped envelope to: “Artist Series" Contest c/o DC Shoes, Inc., 5600 Argosy Circle, #100, Huntington Beach, California 92649, U.S.A. with a written request by July 20, 2021.

  13. Third Party Platforms: The Contest is in no way sponsored, endorsed, administered by or associated with Twitter, Facebook or Instagram (collectively, the “Social Network”). By participating, you (and your parent/guardian if you are under the age of majority in your jurisdiction of residence) release the Social Network and its respective parent companies, subsidiaries, affiliates, partners, employees, directors, agents and advertising agencies, from and against any and all injury, loss or damage caused or claimed to be caused by your Entry or participation in the Contest and/or the acceptance, awarding, receipt, use and/or misuse of any prize. Any questions regarding the Contest should be directed to Sponsor.

Posted in Blog - Latest News